Growth
%20(1).png)
After 15 years of pouring her heart into her CrossFit Gym in Napa, California, Beth had built something meaningful, but she knew it could be more. This season, we're celebrating gym owners who broke through their barriers, and Beth's story is one worth sharing.
Beth R. isn't your average CrossFit gym owner. As a stroke survivor who was completely paralyzed as a child, she understands firsthand the transformative power of movement. That personal journey fuels her mission at Wine Country CrossFit, where she's spent over 15 years helping others discover what their bodies can do through strength and conditioning programs, group classes, and functional training.
Her passion for getting people moving runs deeper than business. And for years, that passion kept her gym's doors open, even when the numbers didn't always make sense.
Despite her dedication and 15 years of experience, Beth's gym had hit a wall at $375K in annual revenue. Some months were good. Others were just okay.
Sales felt unpredictable. Objections from potential members were hard to navigate. And the dream of scaling beyond break-even months seemed perpetually out of reach. Beth knew something had to change if her CrossFit Gym was going to reach its full potential and become more than just a hobby business.
That's when Beth partnered with Gym Launch. She gained access to daily coaching, expert reviews specifically tailored to her gym's needs, and hands-on implementation support for building a real sales system.
Beth revamped how she handled objections, structured a scaleable offer, and finally had a repeatable playbook for growth. No more guessing. No more unpredictable months. Just a clear path forward.
The results speak for themselves. Beth shattered her revenue ceiling, jumping from $375K to over $500K per year. But the wins didn't stop there.
After falling in love with Gym Launch's affiliate supplement company (which helped her recover from a knee replacement) Beth built a thriving supplement program generating over $8,000 per month in additional revenue.
In a single month, she closed 21 of 105 leads and collected $10,000 in upfront revenue which she accredited to Gym Launch’s daily sales training calls. Most importantly, Beth built a predictable acquisition system that drives consistent growth year-round.
Fifteen years ago, a stroke survivor who had been completely paralyzed, opened a CrossFit gym in Napa with a simple mission: help people move. Today, Beth runs a half-million-dollar business that changes lives daily, including her own.
Her story proves that passion, paired with the right systems and support, can transform a plateaued gym into a thriving powerhouse. Beth didn't just break through her ceiling. She built a legacy that will live in her community forever.
And that's the kind of win worth celebrating this season.
