Growth
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Victoria didn't set out to build just another gym. She set out to create something meaningful, a place where people could find community, strength, and transformation. But in 2022, as a new mom juggling a master's degree in clinical nutrition and about 40 members, "scraping by" barely described her reality.
"I was making sure that rent was paid... sometimes," Victoria admits. "We were really on the struggle bus."
But Victoria saw something others might have missed. Every single day, members showed up. They believed in what she was building, even when the numbers didn't add up. That loyalty (that spark) told her she had something special. She just needed help bringing it to life.
In 2023, Victoria came across a video about scaling gym businesses. She hesitated. She'd been burned before—paid good money for a program that went nowhere, a complete flop. The thought of risking her limited resources again was paralyzing.
"I was like, no, I'm not going to do it," she remembers.
But necessity has a way of pushing us past fear. Victoria made the call. Even then, doubt crept in. She hit the "hesitant button" and let a full year pass.
Then her husband stumbled across a podcast. "Victoria, I saw this podcast with this guy named Alex."
Victoria knew exactly who he meant.
Something inside her wouldn't let it go. She made another call. This time, she thought hard about how much she really needed help. She was still in school. Still caring for her little one. Her brain was fried. She was doing everything alone.
Victoria joined Gym Launch, scared but determined. What she found wasn't just coaching—it was a complete system and a community where she didn't have to navigate the chaos alone.
"They have this whole system for you," Victoria explains. "A whole community where you do not have to do it alone."
The daily calls. The structured approach. The coaches who actually cared. Month after month, Strengthen With V began to flourish. Leads picked up. More people walked through the doors. But the biggest transformation wasn't in the numbers, it was in Victoria herself.
"I was able to now know my self-worth."
Today, Victoria can confidently say she owns the best boutique fitness gym in the middle Tennessee area. She built it through grit, faith, and refusing to give up on what she knew could be great.
"Without the community, our gym would not be able to grow like it is now"
Her community is thriving. Members are having fun. Stress levels are down. The gym that was once barely making rent is now the place people can't wait to show up to every day.
"From the bottom of my teary little eyes and my heart," Victoria says, "without the {Gym Launch} community, we would not be able to grow like we are now."
Victoria's story isn't about overnight success or magic solutions. It's about a woman who believed in her vision even when the bank account didn't. It's about taking that terrifying step when you know you need help. It's about showing up for your members the same way they showed up for you.
To Victoria and all the gym owners scraping by, holding on, and refusing to quit: your members see what you're building. Keep going. Your breakthrough is closer than you think.
