Loaded Movement Academy

Meet The Owners

Adam MacKay and Karleena Wiebe | Loaded Movement Academy | Nanaimo, BC Canada

These ambitious business partners had big dreams for their gym but found themselves held back by operational chaos and limiting beliefs about what was possible in their market.

The Problem

Before Gym Launch, Adam and Karleena faced multiple challenges:

• Limited visibility: "We felt like we had an amazing service that no one knew about."
• Operational chaos: "Everything was chaotic. The whole running a business thing, like this is not something that we knew what to do."
• Systems failure: "Back end systems were a mess. We had chaos in every department."
• Hiring struggles: "We didn't know how to hire, we didn't know how to onboard."
• Small client base: Only about 60 clients
• Revenue ceiling: Best month in history was $40,000

Despite having a quality service, they lacked the business expertise to scale effectively and were making costly mistakes at every turn.

The Turning Point

Adam and Karleena recognized that their dreams for their business were just on the other side of their limiting beliefs. They needed expert guidance to break through these barriers.

They were skeptical when they got on a call, but they knew they needed to make a change…

The Results

Financial Transformation

• First month revenue: $40,000 → $70,000 (75% increase)
• Annual revenue: Achieved $600,000
• Personal finance: Karleena was able to pay off her debt before she turned 30. A major personal goal.

Business Transformation

• Client growth: 60 → 120 clients (100% increase)
• Sales opportunities: "Not even 10x, like 30x the opportunity to close a new member”
• Team building: Built a team of 4 employees who make their lives easier
• Systems development: Implemented organized systems for every aspect of the business

"I feel like I'm doing 15 appointments a day. Yeah. We're talking not even 10x, like 30x the opportunity to connect a client to a solution to their problem with our service options."

How They Got There

Adam and Karleena's success came from:

1. Outside perspective: "It's been huge to have someone else on the outside looking in."
2. Problem identification: "Being like, no, this is not the problem, this is the problem. And here's how we're going to fix it."
3. Systematic approach: "There's a system for everything."
4. Removing bottlenecks: Gym Launch helped them "remove the bottleneck so that you can achieve the things that you say you want to achieve."

Final Thoughts

From chaos to clarity, Adam and Karleena transformed not just their business metrics but their entire approach to business ownership:

"If you really want to grow but you won't hire a gym launch, I think a person really needs to analyze whether or not they want to grow their gym or not. Because gym lunch will solve every problem that you could possibly have."

"If you're struggling with acquiring leads, hiring team members, retaining clients, just generally struggling, growing your business or understanding your business, gym launch is the only thing that makes sense."

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