Arc Fitness

Meet The Owner

Adam Cayce | Arc Fitness | Indianapolis, IN

Former competitive martial artist turned IFBB Pro bodybuilder who transformed his passion into a thriving business. After overcoming a life-threatening accident in college, Adam found his purpose in helping others through fitness.

The Problem

• Revenue ceiling: Stuck at $30,000 monthly revenue
• Personal burnout: Still training clients on the floor
• Limited business skills: "Personal training is the low skill position, business is where your focus should be"
• Lack of growth framework: Repeating the same patterns without expanding knowledge
• No mentorship: Trying to figure everything out alone

The Turning Point

After years of struggling to grow beyond his revenue ceiling, Adam recognized he needed guidance:

"One of my clients was a super successful online trainer, and he was telling me how much he was spending per year on mentorship. I knew I needed a mentor."

That moment came when he met Gym Launch's CEO:

"I met Cale [CEO of Gym Launch] at another fitness industry event. I shook his hand and told him I was going to be his next million dollar gym owner."

The Results

Financial Transformation

• Annual revenue before Gym Launch: $360,000
• First year with Gym Launch: $545,000 (+ $185,000)
• Second year with Gym Launch: $750,000 (+ $
• Current projection: First $1,000,000 year

Business Transformation

• Training model: Switched from private to semi-private training
• Marketing: Implemented effective advertising strategies
• Operations: "We're able to operate our business better"
• Focus shift: From floor training to business development

"My life looks completely different. I'm more focused on pushing the gym forward, and getting us to an even better level."

Final Thoughts

"Hire mentors. Someone who has done what you want to do. For years I didn't expand my knowledge, I just repeated and got burnt out. I wasn't gaining new skills."

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