Blake's path to coaching started in the U.S. Air Force, where he served as a rigger, packing parachutes and learning the discipline, precision, and accountability required when failure isn't an option. It was during his military service that Blake developed a deep appreciation for fitness and its role in building confidence, resilience, and leadership.

After returning to the bayous of South Louisiana, Blake worked in chemical plants along the Mississippi River. The stability was there, but he wanted more. That drive led him into entrepreneurship—opening two supplement stores and eventually building a large-group boutique gym from the ground up.

As a Gym Launch client, Blake scaled his gym past six figures per month, an experience that fundamentally changed both his business and personal life. The standards, community, and expectations from that journey became the blueprint for how he operates today. He's been coaching with Gym Launch for over three years.

Coaching Philosophy: Discomfort Drives Growth

Blake's approach is high-energy, direct, and no-nonsense. He believes growth requires discomfort, and the fastest progress comes from confronting hard truths, raising standards, and taking decisive action.

His coaching focuses on breaking limiting beliefs and helping gym owners step into what's actually possible. Mindset shapes outcomes, and Blake frequently reminds clients of an Alex Hormozi quote: "Success and failure are found on the same road; failure is just an earlier exit."

What drives him? It's not just the business wins…it's the relationships built as gym owners grow into stronger leaders for their teams, families, and communities.

What Sets Blake Apart

Known for his transparency and intensity, Blake helps gym owners confront what's holding them back and push past it. He coaches from experience, having lived the transformation from operator to successful owner himself.

Clients appreciate Blake's directness and his unwavering belief in what's possible when you raise your standards and commit to action.

At his core, he believes that perseverance, the right guidance, and the willingness to stay positive, especially when it's hard, are what separate those who make it from those who don't.

Based in South Louisiana, Blake spends his time with his wife and kids, fixing things around the house, and being outdoors whenever possible.

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