President and entrepreneur Mike Ferreira specializes in scaling high-performance service-based businesses, with deep expertise in sales systems, marketing execution, leadership development, and operational excellence within the fitness industry.

A former gym owner turned growth executive, Mike has played a central role in building and leading Gym Launch’s Consulting and Agency divisions, contributing to billions of dollars in revenue generated by gym owners worldwide. As President of Gym Launch, he now leads company-wide strategy and execution across marketing, sales, product delivery, and innovation.

Mike’s entrepreneurial journey began at age 26, when he acquired a struggling gym with no safety net and limited resources. He immersed himself in learning sales, marketing, and the mechanics of business, quickly discovering a passion for building scalable systems beyond coaching on the floor. Driven to accelerate growth, Mike became an early Gym Launch client and distinguished himself through exceptional execution as an operator.

That track record led to his early involvement on the Gym Launch team as one of the company’s founding business coaches. In that role, he worked directly with gym owners around the world, helping refine the sales, marketing, and operational frameworks that underpin the company’s impact.

As his responsibilities expanded, Mike stepped into senior leadership roles, including General Manager, where he played a key role in scaling new services across done-for-you marketing, call center operations, and AI-driven lead nurture and content generation tools. He built and led cross-functional teams, strengthened operational rigor, and elevated performance standards across the organization.

Today, Mike leads Gym Launch with a client-first mindset grounded in lived experience as an operator. His focus is on building durable systems, developing high-performance teams, and ensuring the company continues to set the standard for helping gym owners build profitable, scalable, and sustainable businesses.

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