R.E. Lewis scaled two CrossFit facilities from a garage to over 500 members before selling ahead of COVID. He then became COO of seven health clubs, driving over $5M in revenue during some of the industry’s toughest years. With over two decades in fitness and 3.5 years at Gym Launch, R.E. has the battle-tested experience that comes from learning the hard way.

Coaching Philosophy: Data Meets Action

R.E.’s approach is simple: analyze the data, identify constraints, and equip you with the tools to win. His specialty? Teaching the art of sales—from selling your vision to your team to influencing members on new initiatives. He shows owners how sales skills translate into better leadership and a better life.

What drives him? Those breakthrough “aha moments” before massive growth and watching owners transform into the leaders their businesses need.

What Sets R.E. Apart

Clients praise R.E.’s ability to combine context with data, giving them the why behind decisions and the confidence to take action.

“I will never forget the days in the gym. I still consider myself a gym owner. I remember wondering when things would turn around. I work to help owners get out of that state so they can actually enjoy their gym and their life.”

Based in Cleveland, Ohio, R.E. spends his downtime beekeeping, making mead, crafting soap, and throwing knives.​​​​​​​​​​​​​​​​